Fashionably Sober!

We’ve all heard someone say a friend is “fashionably late.” He shows up half an hour after the party starts, to let everyone know he has other stops on his social calendar. The last decade has given us “fashionably scruffy” looks for men, as some workplaces have allowed men to come to work with a two-day beard stubble. A new trend is coming our way, and though it has been growing for years, it has hit the mainstream now: Fashionably Sober!

The “Sober Curious” movement is expanding across the country. Many younger people are interested in at least investigating the idea that Saturday night doesn’t have to include drinking. Credit is often given to the book “Sober Curious” by Ruby Warrington, relased in December of 2018. Sans Bar, an alcohol-free club, originated in Austin and is spreading to other cities as a pop-up club concept. Listen Bar in New York City is an alcohol-free club, and many other NYC restaurants are offering alcohol-free “mocktails,” often as the first entries on the drink menu. Many clubs offer truly healthy non-alcoholic drinks, for fitness buffs, as well as virgin Piña Coladas.

In 2018, the British medical journal The Lancet published an international study that revealed an important finding. The study concluded that alcohol use does not lower the risk of heart attack or stroke, and that, more importantly, there is no safe level of alcohol use. No one believes that we’re returning to Prohibition, but there is a growing trend in the culture: to question alcohol use as a necessity.

Dry January is a public health campaign that began in the United Kingdom in 2014, and has since spread to the United States and other Western countries. That year, it is estimated that 17,000 Britons gave up alcohol for the month. The number of participants in Dry January 2019 in the United Kingdom was thought to exceed four million people.

One prominent Dutch brewing company released an alcohol-free beer recently, after their marketing research indicated that nearly 30% of 21- 25-year-olds hadn’t had a beer in the past month. While consumption of these products is not recommended for people in early recovery, the expansion of these markets illustrates a clear trend toward lower alcohol consumption, and an increasing acceptance of abstinence, in younger demographic groups.

For a substantial percentage of the population, abstinence from alcohol (and other mood-altering substances) is the only functional choice. For these individuals, plans to cut down, temporary abstinence, and alcohol management have not worked. Many in this group have continued to drink, despite harmful negative consequences, health problems, and the destruction of personal relationships. Legal issues and financial distress often accompany these symptoms. Many people find that quitting is required.

Quitting can be a challenge. Many people need help to quit. Needing help is not a sign of weakness or a moral failing. Many successful people have been devastated by the disease of addiction. When Brad Pitt thanked Bradley Cooper for helping him into recovery, at the National Board of Review Awards on January 9 th , millions of Americans knew why he was grateful for the gift of sobriety.

Are you, or a loved one, looking for help? Do you want something different fro 2020? Do you think it would be great to wake up and feel healthy and optimistic, first thing in the morning? Maybe it’s time to check out the new trend—living life sober! Call Positive Recovery at 713-904-4699 and begin the new chapter of your life. It’s a trend!

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